SEO is important for digital marketing

Search engine optimization  ( SEO ) is the practice of building  website traffic  by improving your  search engine ranking , which is a great way for people to discover your brand.  But why is  SEO important  exactly? SEO is important because it helps you establish yourself as an expert in your field and drives traffic to your website, while also helping you organically promote your business for free. Why is  SEO  important for small businesses?  If you’re unsure about the  importance of SEO , you’re not alone. Only  36% of small businesses  actually have an  SEO strategy . However, investing in  search engine optimization  can be worthwhile to help your business build trust, generate leads, and improve your return on investment. Plain and simple,  SEO works . Here are four reasons to add  SEO  to your  digital marketing strategy . Become an authority in your industry Modern search engine...