SEO is important for digital marketing

Search engine optimization (SEO) is the practice of building website traffic by improving your search engine ranking, which is a great way for people to discover your brand. 

But why is SEO important exactly? SEO is important because it helps you establish yourself as an expert in your field and drives traffic to your website, while also helping you organically promote your business for free.

Why is SEO important for small businesses? 

If you’re unsure about the importance of SEO, you’re not alone. Only 36% of small businesses actually have an SEO strategy. However, investing in search engine optimization can be worthwhile to help your business build trust, generate leads, and improve your return on investment. Plain and simple, SEO works. Here are four reasons to add SEO to your digital marketing strategy.

Become an authority in your industry

Modern search engine algorithms are highly skilled at ranking the most relevant web pages for users based on the search terms they enter into a search engine. If your website has a high ranking, it conveys a sense of trustworthiness and credibility, even if shoppers haven’t heard of your brand before.

Leveraging SEO to make your brand rank highly on relevant search engine results pages (SERPs) can help your audience view you as an authority in your field. As an industry leader, you can more easily persuade your website visitors to become leads or customers. Paired with a consistent brand marketing strategy, you can also boost customer loyalty and increase the value of your business name. Plus, with the right SEO techniques, you can rank above your competitors and earn a click (and a lead) before searchers even consider any other brand.